Work and News

Proven in real stores. Built for what's next.

Experiences running today in pharmacies, boutiques, department stores, big-box stores and grocery aisles, plus news from the team.

Touch display built into a boutique table, under a jewellery vitrine

Client project. Luxury, watches and jewellery. Cartier

NOA at the advisor's fingertips, in 22 countries

Axis4 built the sales assistant app Cartier advisors use to discover and browse NOA, the Maison's lifestyle collection, on a touch display built into the boutique table.

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Transparent LCD counter in a department store, with brand content over the fragrance bottles

Client project. Beauty and personal care, Department stores and malls. L'Oréal Luxe

The brand story on the glass, the real product behind it

The world's first transparent LCD counter, built for L'Oréal Luxe. One fixture has carried five measured brand experiences up to now, with launch content on the glass and the real bottles in view.

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The words Paris and Tech for Retail in turn, in the brand gradient, reflected below a black divider

Event. Paris Expo Porte de Versailles, Paris, November 30 to December 1, 2026

Meet Axis4 at Tech for Retail

We'll be at Tech for Retail in Paris on 30 November and 1 December. Book a time to see a working experience up close.

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The word Milano in the brand gradient, reflected below a black divider

Event. Milan, Italy, December 3 to 4, 2026

Meet Axis4 in Milan

We'll be in Milan on 3 and 4 December. Book a time to meet.

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The words Dubai and GITEX in turn, in the brand gradient, reflected below a black divider

Event. Dubai World Trade Centre and Expo City Dubai, December 7 to 8, 2026

Meet Axis4 at GITEX Global

We'll be at GITEX Global in Dubai on 7 and 8 December. Book a time to meet.

Book a meeting →
Samsung Connected Living installation in a Best Buy store

Client project. Consumer electronics and telecom. Samsung at Best Buy

One Samsung story, in 225+ Best Buy stores

For Samsung's Connected Living campaign, Axis4 transformed the screens of the appliances themselves and synchronized them into one interactive story, in more than 225 Best Buy stores in the US.

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AI mirror in a pharmacy beauty bay, from hair analysis to a live call with a brand advisor

Client project. Beauty and personal care, Pharmacy and health. Jean Coutu and Brunet

Hair care advice at the mirror, in 100+ pharmacies

AI mirrors in the beauty section analyze each shopper's hair, recommend a routine and connect to a live brand advisor, seen about 1M times a month in Jean Coutu and Brunet pharmacies.

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Client project. Beauty and personal care, Pharmacy and health. L'Oréal at Jean Coutu

Scan a product, see it in use, in hundreds of Jean Coutu pharmacies

In hundreds of Jean Coutu pharmacies, shoppers scan a L'Oréal product at the tower to see how to use it, what to pair it with, before and after results and more. L'Oréal updates it overnight, with no inserts to replace.

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News. 2026

Axis4 welcomes two partners to lead its next phase of growth

Benoît Liard and François Haguel join as partners to take Axis4 experiences to new markets, clients and industries.

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Client project. Beauty and personal care. SkinCeuticals

A brand app that keeps up with every launch

SkinCeuticals runs its own interactive app on Axis4 screens in clinics and spas. New product pages go live remotely through Crystal XM, with no site visit.

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Client project. Sport and outdoor, Fashion, footwear and eyewear. Sport Chek

The world's first transparent video wall in fashion retail

Axis4 built the world's first transparent LCD video wall in fashion retail for Sport Chek: brand campaigns play in full motion while shoppers still see the store behind them.

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Transparent video wall behind the racks of a fashion store

Client project. Fashion, footwear and eyewear. Bestseller

Connected visual merchandising, at scale

For Bestseller, the group behind Jack & Jones, Vero Moda and Only, Axis4 deployed transparent LCD video walls: brand content in motion, with the collection still in view.

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Promotion playing on transparent freezer doors in a Metro frozen aisle

Client project. Grocery, food and beverage. Metro

Freezer doors that lift sales by 78% on average

Brand content plays on the freezer door, in front of the product, and every campaign is measured against stores without it.

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