Work and News / Client projects / Sport Chek
Client project
The world's first transparent video wall in fashion retail.
A big video wall stops shoppers, but it also hides the store behind it. For Sport Chek, Axis4 built the world's first transparent LCD video wall in fashion retail: full-motion brand content plays on the display while shoppers still see the products and the sales floor through it.
- Client
- Sport Chek
- Industry
- Sporting goods and apparel
- Format
- Transparent LCD video wall
- Placement
- Storefront
- Content
- Brand campaigns, such as Burton winter outerwear
- Industry status
- World first in fashion retail
Transparent video wall in a Sport Chek storefront, with Burton winter outerwear content
The challenge
Sport Chek wanted a storefront that reflected the brand's energy and drew shoppers into the store. Large video walls are proven to stop people and build brand impact, but a standard wall is opaque: it closes off the window and the sales floor behind it.
The experience
Axis4 built a transparent LCD video wall into the storefront. Brand campaigns, such as Burton's winter outerwear, play in full motion on the display, and shoppers see the products and the store through it.
Why it works
The window does two jobs at once: it tells the brand story in motion and keeps the store in view. It was the first time a transparent LCD video wall was used in fashion retail anywhere in the world, and the same approach has since been deployed for other major fashion brands.
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