Crystal XM
For digital, e-commerce, CRM and architecture teams
The platform behind every store.
Crystal XM runs, updates and measures every Axis4 experience across your network. It launches with nothing to integrate, and connects to your systems when you're ready.
- 3,000+devices managed
- 26countries
- 2015in operation since
Ready to run on day one.
Broadcast
Push content and experience updates over the air to 1 store or 10,000.
Schedule
Plan content by store, region, time of day or campaign.
Update remotely
Change apps and devices without a store visit.
Monitor
Device health and online status alerts. You choose who resolves incidents, Axis4 or your field teams.
Run offline
Native, offline-capable apps keep working if the store network drops.
Govern
Roles, permissions and SSO, with separate content and data per brand, banner or market.
Measure what shoppers actually do.
| Layer | What's measured | What it's for |
|---|---|---|
| Attention | Anonymous presence, impressions, approach rate, dwell time | Traffic quality, placement, attract content |
| Engagement | Taps, paths, product views, tool use, completion rates | Journey and content optimization, product interest |
| Conversion signals | Mobile handoffs, bookings, wishlist and CRM captures, advisor sessions | Linking in-store engagement to follow-up and sales |
| Business outcome | Sales lift against control stores or periods | ROI, scale decisions, budget allocation |
- The measurement method is agreed with you, around your KPIs.
- You have full access to your dashboards at all times. Reporting follows your cadence.
- You own the data. Export it by CSV, API or BI connector.
Ready to connect when you are.
APIs, webhooks and SDKs. Each integration below is built and available on demand. None of them is needed to launch.
| System | What it does |
|---|---|
| PIM and product catalogue | Keeps product data in sync with your source of truth |
| DAM | Pulls approved brand assets directly |
| E-commerce | Continues the in-store journey online |
| CRM and clienteling | Captures consented preferences for advisor follow-up |
| Booking | Appointments and services from the fixture or the phone |
| Inventory and ERP | Shows what's in stock |
| BI and data platforms | Sends experience data into your analytics |
| AI engines | Try-on, diagnostics and recommendations |
| IoT devices and peripherals | Printers and other connected objects |
| Retail media | Adds a media layer brands can buy, where a retailer wants one |
Security and privacy.
- Anonymous measurement by default. Camera AI runs on the device, with no facial recognition and no images stored.
- Personal data only with explicit consent, inside your systems where possible.
- You own your experience and shopper data.
- Roles, permissions and SSO, with content and data separated per brand or banner.
- GDPR compliant, and compliant with local privacy laws, including in the EU, the United States, Canada, the GCC and mainland China.
- Hardware certified to local standards in each market.
Security documentation is available on request.
Support after launch.
Alerts
Device online status alerts are included in Crystal XM.
Support desk
support@axis4.ca · +1 844-589-2947
Service levels
Contractual SLAs, with service credits.
Coverage
Support hours adapted to your time zone, with field service partners worldwide.
Spares
A recommended spare stock of about 5% of deployed units.
Repairs
Hardware warranty repairs handled by Axis4.
Tell us what you need shoppers to do differently.
We'll show you what it could look like in your stores.