What we do / Technology
For digital, e-commerce and CRM teams
Technology that responds to the shopper.
We choose each component for the behaviour you want to change, then hide it in the fixture. Every interaction can be measured, and none of it identifies anyone without consent.
The building blocks of every experience.
Surfaces
Where the experience appears.
- Transparent LCD
- Touch glass
- Touch panels
- Interactive mirrors
- Panels in counters, vitrines, shelves and walls
Sensing
Knowing when someone is there, and for how long.
- Presence sensors
- Motion sensors
- Dwell measurement
- Privacy-safe camera AI
- IR cameras
Product recognition
Knowing which product they picked up.
- Barcode and UPC scanners
- NFC
- RFID
- Lift-and-learn
Mobile handoff
Taking the journey home.
- Product-level QR codes
- NFC tap
- Wishlists and routines
- Booking links
Connected devices
Anything else the experience needs.
- Label and gift card printers
- Portrait printers
- IoT devices
- Directional audio
AI engines
Analysis and recommendations.
- Skin, hair and shade analysis
- Virtual try-on
- Recommendations
- Custom models
Your engine, or ours.
Fit and sizing, try-on and booking tools often already run in your digital channels. We integrate them rather than rebuild them, as long as they offer an API and proper documentation. When nothing suitable exists, we build the engine.
Physical integration
Housing, optics, controlled lighting, camera placement and finishes.
Experience design
The journey before and after the result, so it leads to a product, an advisor or a booking.
Data flow
Results go to recommendations, the mobile handoff and, with consent, your CRM.
Operation
Remote updates of engines, models and content, with usage analytics.
You keep the choice of engine, and can change it later without rebuilding the fixture.
Private by design.
- Camera AI processes on the device. No facial recognition. No images stored or transmitted.
- Measurement is anonymous by default.
- Personal data is collected only with explicit consent, inside your systems where possible.
- You own your experience and shopper data.
- Experiences are non-transactional, so no payment data passes through them.
- GDPR compliant, and compliant with local privacy laws, including in the EU, the United States, Canada, the GCC and mainland China.
Data that goes where you need it.
Every tagged event lands in Crystal XM analytics. From there, it moves to your BI, CRM or data platform by CSV, API or BI connector.
See integrations →Tell us what you need shoppers to do differently.
We'll show you what it could look like in your stores.