What we do / Experiences
For brand and retail marketers
Help shoppers choose at the point of decision.
Every experience starts from a behaviour you want to change. Then it follows the shopper from the first glance to their phone, and measures each step.
Five steps, one journey.
- 01
Attract
A brand loop catches the eye from across the aisle. Where discretion matters, the fixture stays dark until someone approaches.
- 02
Approach
Presence and proximity sensors switch to a start page with clear calls to action: Tap to compare, Scan to explore.
- 03
Engage
Touch, product scans, NFC or pick-up detection open product stories, guided selection, comparisons, quizzes and AI tools.
- 04
Hand off
A product-level QR code or NFC tap sends the routine, the wishlist, the booking or the loyalty sign-up to the shopper's phone.
- 05
Measure
Every tagged event lands in Crystal XM and feeds reporting and ROI.
What you can build, by goal.
Discover
Help shoppers find what fits.
- Guided discovery
- Brand and product stories
- 3D product views
- Craft and provenance stories
- Recipes and pairings
Compare
Make the differences obvious.
- Side-by-side comparison
- Scan to compare
- Spec explorers
- Plan and accessory selectors
Personalize
Turn a shelf into a consultation.
- Quizzes and regimen builders
- Skin, hair and shade analysis
- Virtual try-on
- Fit and size guidance
- Configurators
- Engraving and monogram previews
Convert
Grow the basket before checkout.
- Bundles and cross-sell
- Offers and promotions
- Endless aisle
- Availability-aware content
Assist
Give advisors more to show.
- Advisor mode
- Remote advisor at the shelf
- Staff call
- Appointment booking
Retain
Keep the relationship going after the visit.
- Loyalty sign-up
- Wishlists
- Routines sent to the phone
- CRM and clienteling capture, with consent
Context-aware modes change what a fixture shows by time of day, traffic, campaign or who is in front of it. A play station can keep children busy, then switch to product content when a parent steps up.
AI tools, integrated or built.
We give AI engines a physical home: the housing, optics and lighting for accurate colour, the journey before and after the result, and the data flow into your systems. We integrate any engine with an API and proper documentation, and build our own when a project needs it.
Built and deployed
- Skin analysis and routine building
- Hair and scalp analysis
- Foundation shade matching
- Ring sizing
- Engraving and monogram preview
- Watch configuration
- Personalization preview for leather goods
- Digital passport scan by NFC
- Guided discovery across brands
- Vintage and cellar storytelling
Ready to integrate
- Makeup virtual try-on
- Brow mapping
- Fragrance profiling
- Jewellery try-on on the hand or wrist
- Eyewear try-on
- Fit and size guidance
- Taste profiling and pairing
- Appointment booking
- Wayfinding
Example
AI hair analysis, with a brand expert on call
For a haircare brand, we built an AI hair analysis that runs on the camera in our fixture. It recommends products with how-to videos, then hands the shopper to a remote brand advisor for a live consultation at the shelf. The rules were written with the brand's own specialists.
Start where you are. Scale on proof.
- 01
Beautiful basics
Your brand comes alive at the shelf and updates remotely.
- 02
Accelerate
Interaction that guides the choice, through comparisons, quizzes and bundles.
- 03
Differentiate
AI analysis, try-on and live advice from a remote brand expert.
- 04
Scale
Hundreds of stores on one platform, connected to your systems.
Concept and prototype in 2 to 6 weeks. Pilot live in 5 to 10 months, depending on complexity.
Interactive mirror pilots usually start with presence, motion and dwell sensing. Try-on and AI fit follow in a later phase, once the base is validated.
Tell us what you need shoppers to do differently.
We'll show you what it could look like in your stores.