Work and News / Client projects / Metro
Client project
Freezer doors that lift sales by 78% on average.
Metro turned the doors of its frozen aisles into a measured media channel for the brands it carries. Launches, promotions and recipes now play where shoppers are already choosing.
- Client
- Metro
- Industry
- Grocery
- Format
- Freezer doors
- Experience
- Brand content on the door
- Measurement
- Stores with and without the doors
- Platform
- Crystal XM
Promotion playing on transparent freezer doors in a Metro frozen aisle
The challenge
Frozen is a fast aisle. Shoppers open a door, grab what they know and move on. Printed door clings can't change with each promotion, and nobody can tell which ones worked.
The experience
Transparent displays in the freezer doors play content in front of the product: launches, promotions and recipes. Each campaign is scheduled by store from Crystal XM, with no one on site.
Why it works
The message reaches shoppers at the moment of choice, while the product stays visible behind it. Every campaign is measured against stores without the doors, so each brand sees what its campaign actually moved.
Tell us what you need shoppers to do differently.
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