Axis4 welcomes two partners to lead its next phase of growth.

Montreal. Axis4, which designs, engineers and operates interactive in-store experiences for brands and retailers, has brought in Benoît Liard as Partner and Solutions Architect and François Haguel as Partner and Head of Growth.

Founded in 2013, Axis4 ran with a team of three for 12 years while its experiences grew to more than 3,000 connected devices in 26 countries. The founders are now investing in growth: new markets, and new clients and industries in the markets Axis4 already serves.

Benoît Liard spent 11 years at Valtech, the last five as Director of Technology, leading teams that built enterprise platforms and immersive interactive experiences for international brands. Earlier, as a software architect at M3Touch, he designed the complete software for a network of self-service kiosks. At Axis4, he designs the architecture of every solution, from the connected fixture to the integration with each client's systems.

François Haguel brings more than 20 years in ad sales, digital media and agency partnerships, including at Google, and in ecosystem leadership in enterprise commerce technology. He leads all commercial and growth activity.

“For twelve years we stayed small and let our installations do the talking. Benoît and François bring the technical and commercial depth to take that work to new markets, new clients and new industries,” said Charles Dallaire, Founder and CEO.

About Axis4

Axis4 designs, engineers and operates interactive in-store experiences, from the connected fixture to Crystal XM, the platform that runs them across every location. Clients include Metro, Cartier, L'Oréal and Samsung.