Work and News / Client projects / Cartier
Client project
NOA at the advisor's fingertips, in 22 countries.
NOA is Cartier's lifestyle collection. Axis4 built the sales assistant app that lets boutique advisors discover and browse it with their clients, on a touch display built into the boutique table. Crystal XM keeps it current in 22 countries.
- Client
- Cartier
- Industry
- Luxury
- Collection
- NOA, Cartier's lifestyle collection
- Format
- Touch display built into the boutique table
- Experience
- Sales assistant app for boutique advisors
- Reach
- 22 countries
- Platform
- Crystal XM
Touch display built into a boutique table, under a jewellery vitrine
The challenge
A boutique can only display so much of a collection. Advisors need to show every piece, finish and detail, without turning the moment with the client into a screen demo.
The experience
The app lets advisors discover and browse the full NOA collection beside the client, on a touch display built into the boutique table. Crystal XM manages the content and every device across boutiques in 22 countries.
Why it works
The app stays in the advisor's hands and the client's attention stays on the piece. Every boutique is updated remotely.
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